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Skims - Comfy & Cute

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We've all heard of The Kardasian family right? The family has 26 companies to their name since the early 2000's and their empire is still growing. Kim, being the most well known Kardasian, owns a very popular lingerie and loungewear clothing line called Skims. She has recently released a new set of lounge dresses that are very comfortable yet sculpt the body nicely. Skims customers have stated online that it forms to your figure no matter what body type you have and is extremely comfortable. This interests me because (1) I've also heard that they are very comfy, and (2) I've always wanted one. These dresses look stunning on people, I have to have one for my nights out.  Skim's motto is "Made For Every Body". The brand's online information page states,"Skims is a solutions-oriented brand creating the next generation of underwear, loungewear and shape wear." Everything they make and sell is sold in all sizes, skin tones, and colors. It's a ...
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Nostalgia - The Best Marketing Tactic

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Remember as kids when we would beg our parents to stop at Mcdonalds on the way home? Those rare couple of times my mom gave in, I was the happiest little girl dancing around in the back seat of the car. I would be watching a movie on my old flip-up Sony CD player, dipping my apples in the inordinately delicious caramel, and playing with my Happy Meal toy. Life was stress-free and so simple back then, it’s such a warm and happy memory. I read an article on CNBC's website saying earlier this month Mcdonald's released a limited-time promotion for Happy Meals. Only this isn’t your normal kids meal, it’s targeted towards ADULTS! It still comes in a box with the golden arch handles and a toy, but it's bigger and includes either a Big Mac or Chicken Nugget Meal. This promotion is a collaboration with Cactus Plant Flea Market, an artist-owned designer apparel brand. Mcdonald's is trying to target the younger/middle generations in hopes that the nostalgic aspect of it will entic...
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First Marketing Post - About Me

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     Hi! My name is Serenity and welcome to my marketing blog! I was born and raised in San Clemente, CA and moved out to Oregon in November 2021. I live on my own now, which is a completely different world than what I grew up in. I have three brothers, my parents, and two Shepards. Life is a lot more quiet now, but I always look forward to visiting family. We are travelers and as I've grown up I've learned that it's an expensive hobby to have, but worth it. I always say "Money returns, time and memories don't".                                                                "The Fam" New Orleans, USA      Throughout high school I went to class, went to dance, did my homework, then went to bed and repeated the cycle all over again. I danced a lot. By a lot I mean 6 hours ...
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